These shoes are made for walking… and they’re made out of…
wood.

Faux-Wood Vinyl cutouts on Tyvek

A shoe for Doudette: Air Maxine

Vinyl cutouts on Tyvek

This book was an excuse to spend 2 years looking at “la Montagne de Boujean”, a hill covered in forest overlooking the city of Biel/Bienne, Switzerland.

One of the many Rolex buildings around town happens to be standing right in front of it.

#green

148 x 210mm, 104 pages

Set in Rubik Regular, Medium & Bold
> Google Fonts

*self-initiated project / not for sale
I don’t work for Rolex, we just happen to be neighbours ;)

This long card format originated when I was working on our wedding invitation.
It made sense to use it again to announce the birth of our daughter.

Spoiler alert: I might use it again for our family’s “communication”.

When Miss-Madam’ turned 40, her present to herself was a custom thank you note to the 40 persons whose friendship she values the most.

My wife and I dated for 17 years until we got around to getting married.
Over the course of those years, we did not always live in the same home, city or even on the same continent.

Our wedding invitation was a way of putting that in perspective.
It’s a summary of our position relative to each other over the years, from the moment we first met to our wedding day.

The format of the card is actually the longest card that fits in a DIN C6/5 (aka DL) envelope.
Width = 1/3 of the length of an A4 sheet
Length unfolded = twice the width of that same A4 sheet, you do the math…

This provided enough vertical surface for what I wanted to represent with minimal folding, all while still being DIN compatible.

Caméléon Danse (as in chameleon) is my wife’s creative outlet, founded with a fellow dancer.

It’s the first time I designed a logo to be there, …but not there at the same time.

Most of what hOme came to be from a graphic point of view originated between 2003 and 2009 as we were putting out about 20 new t-shirt graphics each year.

At the time most of our t-shirts were printed at Lowrider Teeshirt, the excellent screenprinting studio set up by Serge Nidegger* in Fribourg. I loved screenprinting so much that I ended up spending pretty much all my time there, up to the point where Serge let me print our sales samples on my own, often handing me the keys to the atelier on week-ends.

It's also during that time that I started going on solo photo missions to shoot our t-shirts on drying racks for our catalogs. A couple of these shots ended up in this book.

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*Serge is a wonderfull illustrator and paint letterer.
I can guarantee that following him on instagram will brighten your day on a regular basis.

hOme was born in 1998 as a small t-shirt project between me and my brother. This led to further experiments with clothing and accessories from 2003 to 2009, all of which helped us create the groundwork for what was to become hOme Watches under the umbrella of our company hOme Timelab.

My responsability at hOme Timelab have included all the graphic design, most of the creative & art direction as well as the development of the entire line of products & some part of our aftersale and logistics system.

The spreads displayed in this section are all from our catalogs. You can have a look at the original pdfs here.

For all things hOme, visit whereishome.com

In 2014, Philippe Woodtli asked me to come up with a better logo than the little camera icon he had been using for his motion design company up until then.

As often, my research led me down countless, winding paths until the moment I realized that what set his work apart from the competition was his video editing abilities.

His sense of rythm to be exact. The way he cuts and pastes video segments together, with seemingly effortless precision.

At the end of the day we agreed that this was best summed up by a zig-zagging timeline and a pair of scissors.

After all, it's all in the cut.

Several years later, the logo underwent a facelift by none other than one of my best friends’ agency By the Way studio.
Having not looked at it for a number of years, it was interesting to see what they kept and what was discarded in there.

It’s also why I keep this page on my website: comparing the process that led to one iteration of a logo and being able to jump to what happened to it next is a great way for me to learn and identify what to keep and what to throw away.
(i.e. In this case why Philippe got tired of friends’ jokes about him being a hairdresser because of the scissors in his logo!)

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Go see for yourself, it's all on the Woop Prod website.

t-shirts for a music festival (2009-2014).

JVAL is an open air music festival that takes place around a family house in the middle of the vineyards bordering Lake Léman. It almost looks as if the whole event somehow magically pops out of the Nicolas family home every year at the end of summer.

The process that led to each t-shirt graphic in this section was some sort of remix: someone else designed the festival poster and this poster became the starting point of the t-shirt.

Some years both the poster and t-shirt were very visually close, most of the time they ended up being very different from each other. Whatever the result, I made sure the t-shirt always told a story about the festival and how special it is.

The hOme office was located directly above the Café Populaire, that’s how I started working for them on a regular basis…

…and just like that I became a table mat designer!

The work for Café Populaire led to the commission for Les Arcades. I was asked to digitize and refresh the original logo featured on their main window and to come up with a coherent identity to tie it all in.

Maybe i should have started collecting table mats as well…

This happened during Eurofoot 2008.

These major football events are very important to both the populaire’s owners and their customers. So when it took place in Switzerland, they asked my friend Victor & I to come up with an identity for the cafe during the event.

That’s how the "FC Popu" and its "Buvette" came into being.

Since we knew the "fc popu buvette" would really come to life during the event, I also spent most of my time shooting photos of the "happy popu people" throughout the whole event.

For further information about Victor's work, visit his agency’s website.

Table mats, postcard and posters for the Café des Arcades monthly culinary event. The menu for each of these evenings is inspired by a specific region of the world.

Music festival identity.

After 4 t-shirts in as many years remixing the event's posters, JVAL's organisers asked me to take care of the identity for their 9th edition.

That year was particular in that it was the first time since I got on that both the poster and the event's t-shirt were being designed by the same person.

I worked part time at Dartfish as their in-house graphic designer from 2005 to 2014.

While my job there was to manage the existing CI and keep it consistent, it also taught me how to work within a bigger structure than what I was used to as a freelancer.

For a closer look at Dartfish, visit dartfish.com

Creating an identity for a luxury watch brand from scratch isn't a task that comes by very often. I was lucky enough to be offered this opportunity through my relationship with by the way studio.

The whole "No God, No Master" attitude inspired by the founder of the brand made for a very refreshing mood in an otherwise very conservative landscape at the time.

hOme was born in 1998 as a small t-shirt project between me and my brother. This led to further experiments with clothing and accessories from 2003 to 2009. During that period my responsibility was to conceive, design & shoot most of what hOme looked like at the time. It provided me with an ideal space to experiment.

For a good look at what hOme became a couple of years later, take a further look at my portfolio or hop right next door to whereishome.com

I'm no typographer, but I enjoy the odd typographic experiment from time to time…

Logo study for the entrepreneurship networking platform hosted by my hometown’s management school.

T-shirt graphic for a local gymnastics club.
(The club’s knickname is “GIA”)

The back of the navy/white colorway features a customisable area where the knickname of the federation member ordering the t-shirt can be printed using heat transfer die-cut letters.

Wedding invitation for another couple of good friends.

Intersections, languages and travels were all equally important themes in their relationship, hence the London Tube map reference.

A particular personality calls for a particular business card when looking for a job.
 

Wedding invitation for my best friend's wedding.

S is Swiss-French, J is Swiss-German. The wedding took place in our hometown and the river that flows through it is considered to be the physical frontier between the French-speaking and the German-speaking part of Switzerland.

I really enjoyed being bestman at this one.

Faithfull rendition of Fribourg Gottéron's early 80's jersey logo based on old photos. Done during "mes vacances militaires" upon request from a good friend who wanted to show support for "his" team while wearing something different. The logo actually is from a chain store called "Jumbo" who used to be the team's main sponsor at the time.

T-shirt (a pair of t-shirts actually) offered as a present to a couple of very good friends on their wedding day.

- N is Swiss-German but you'd never notice when he speaks French or English.

- A is American but she's also fluent in French.

- They live and work in San-Franciso.

All this led to me wondering whether they would say JA, OUI or YES or something else on that day.

Cheers N + A ;)

ps: looks like I'm stuck with couples with a particular relationship to languages when it comes to designing wedding related material; as a result, that JA-OUI-SI idea keeps on inviting itself in my workspace on such occasions…

ah. Two of my fonts found their way into this design.

Having an office located above the "Café Populaire" and next to "le Collège St-Michel" is very convenient when you're looking for a useful present for your brother in law's 40th birthday, who also happens to teach full-time at St-Michel.

Another collaboration with my friend Victor, this time on a press kit for the launch of the Swatch "Retrograde collection".

This particular watch line is called "retrograde" because the hand indicating the seconds comes back to it’s starting position every 30 seconds. Hence the yo-yo metaphor and the flip book to explain the movement through a lo-fi animation.

For further information about Victor's work, visit By the Way studio.

Snowboard graphics proposal for Sapient Snowboards.
That was one of the first commercial briefs i answered to a looooong time ago. So long that even the snowboard company itself isn’t around anymore! Sheesh ;)

Poster for a skateboarding demo during a "car-free day".

I actually vividly remember designing this one during my freetime while interning at a design studio that summer.

It was the morning of September 11, 2001.

So while planes were crashing into skyscrapers on the other side of the Atlantic, killing thousands in the process, I was busy piling up wrecked cars on a computer screen…

Needless to say this felt odd all of a sudden.
I also remember not knowing what the World Trade Center was exactly at that point…

The year was 1998 and an adventure was about to start for me and my brother…