This "Shopkeeper's Guide" was hOme Timelab's product bible in more than one way. It was not a product per se, but it contained all the basic product knowledge and a fair amount of product philosophy necessary to talk about and sell our watches, so it's in a way it WAS our product.
My role here was to edit it's content, write some of it and make it fit in a functionnal layout. Even in a world where it seems a lot of people simply don't read anymore, it has proven very useful.